Search engine optimization (SEO) refers to the techniques which increase the likelihood that your website will be found when a web surfer searches for a certain word or phrase. Mobile SEO specifically refers to searches which are done through a mobile device and it is incredibly important as a good SEO strategy will give you a competitive edge by improving your website’s ranking.
The process involves developing a website that is suitable for viewing on a variety of mobile devices including those with a small screen and low bandwidth. To help you we have outlined 6 of the top mobile SEO techniques below.
1) Make sure your website is easily accessible
A key part of website optimization is making your website accessible otherwise users will avoid accessing all your features. One way to do this is by removing anything that will block user access to the pages on your site this includes mobile pop ups and various adverts.
An affordable ppc service company should also avoid using Flash elements. This is becoming a popular practice amongst developers of mobile websites and it’s because if a user’s phone doesn’t support it, they be able to view the banner, video or audio. Developers should stick to creating HTML content as it will be easier for users to interact with and increase the traffic on the website.
2) Make sure your website is fast
Chances are a user will be in a hurry when they make a search on their mobile device. Even if this isn’t the case, with the fast pace of the tech world, they are bound to expect speedy results. To optimize your website it’s important to create a lightweight mobile website. One way for developers to do this is by jumping onto Google’s Accelerated Mobile Pages (AMP) bandwagon. It’s designed to encourage traffic on a website by making the pages light and easy for a device to load.
3) Have a responsive design
Developers should try to use a responsive web design as it will automatically adjust the page’s display to the mobile’s screen size. This is an important part of SEO because it makes the website user friendly with minimal effort. Using a responsive design will eliminate the need to inform the search engine of your mobile configuration, Google’s algorithms will detect them automatically.
4) Mobile Redirects
These should be avoided where possible. Mobile network connections are normally slow and redirects can slow down your page speed, irritating users. If you maintain a range of URLs you must make sure that they link to relevant pages. The worst thing a developer can do is redirect users to an irrelevant page; it will reduce your traffic instead of optimizing your website.
6) Optimize your website for a local search
The SEO process involves creating a website that is brought to a user’s attention when they search a word or phrase. If a company is targeting users in a specific locality they should optimize their site by including the city, state or town in their website’s metadata.
These are just a few of the mobile SEO techniques that should be used when developing a website!